We offer a full spectrum of website development services from template design and implementation to fully customized sites and eCommerce stores. Already have a website? We will produce a comprehensive evaluation of your website and provide recommendations and a plan to thoroughly renovate your site, making the most of your online presence. Don't yet have a website? We will spend time with you to arrive at a professional look that fits your business, work with you to craft content that puts your business and products in the best light, and implement your site to take full advantage of search engine crawlers. We offer our 20 years of experience in guiding collaborative efforts to produce a site that drives business to you and protects and enhances your brand.
“If you have a business, regardless of size, even if you sell products or services you don’t think can be sold online, you should have a website. Period. No question. Without a doubt.”
(source: Entrepreneur® Magazine)
We specialize in standards-compliant development... CSS and XHTML... so that your site is multi-browser compatible and as search-engine friendly as can be. Our structured approach to development also means we can quickly make updates and enhancements to your site as needed.
Our experience in web technology and marketing allows you to focus on your core business. We make use of best-in-class software, hardware and processes to provide fast, reliable and affordable website hosting. You have a business to run, you don't have the time or patience to worry about every specific detail of your online store front. We do the work for you.
Our hosting features include
|° Enterprise level response times||° Unlimited disk space|
|° Email, with your domain name, delivered where you want it||° Automatic data backup|
|° Content management - make updates to your own site without us||° FTP access|
|° Database support as needed to handle specialized web applications||° Social media support|
Search Engine Optimization
Search engine optimization (SEO) is crucial to your overall marketing plan. When designing and deploying your business website it is important that all pages are crafted both for the end user and the search engine crawlers that make your site easily accessible to them. We have solid, real world experience with SEO and we employ the well publicized and accepted standards of the top search engines, Google and Bing. No outrageous promises, no questionable business practices but proven, reliable methods to provide the best search appearance possible.
Our SEO offering includes
|° Unique page titles||° Accurate page descriptions|
|° Appropriate page themes||° Proper URL structure|
|° Quality product- and service-centered content||° Deep local content|
|° Friendly site navigation||° Quality anchor text|
Search Engine Marketing
Google local business (otherwise known as the 10, 7, or 3 pack) is the section of the search engine result page that displays a list of results associated with a small map on the organic SERPs. A potential customer does a search on google.com or google maps and comes across your listing, clicks on it to see your reviews and details, and then gets directions to your location. The Google Local Business Center is a tool that allows business owners or their marketing agents to control the content of their business listings as they appear in Google Search and Google Maps.
40° North Web Group is your partner in managing your listing information in the Local Business Center. We offer a complete service in which we craft all of the important elements for ranking highly in Google Local Business.
Social Media Management
Create a brand buzz and enable fans to promote a message themselves based around online conversations. Our methods encourage engaging and respecting your users.
“Social media marketing (SMM) is a term that describes the act of using social networks, online communities, blogs, wikis or any other collaborative Internet form of media for marketing, sales, public relations and customer service. Common social media marketing tools include twitter, blogs, LinkedIn, facebook, and YouTube.”
Want to reach the entire shopping segment? You need to be using the social media outlets to your advantage. We offer comprehensive social media management services, customized to your needs.